JW Black

These images represent a small portion from a huge project for Johnnie Walker across the different labels, black blue gold and red. Probably the most challenging images would be the glasses with semi transparent areas, these really need to be chopped up into all the different glass areas, ie front glass, back glass, rim and liquid. Once all these are separated you can then add in the various hiltites and blend in parts of the original glass leaving an element of transparency.

This group also contains my very first commercial 3D render which was the carton. The original pack wasn’t in great shape and as we were only seeing two sides of it I suggested doing it as a render, the art director was onboard and together we managed to craft the pack from artwork which turned out to be so much better than the original.