Merser Rum

This was quite a complex project, creating this poster image from an existing cutout supplied by the client. The main challenge was obviously the ripples which I figured I could do in 3D, initially creating the displacement maps which were then used blended together in cinema to achieve the final ripple effect. This method enabled lots of control and variation for art direction.

The pack shot itself had a lot of problems around the neck area, I believe it had originally been shot with a plastic seal that had been cutback to the glass area, with not much to work with I decided to reshoot the top section using the client supplied reference sample, removing both the plastic seal and the top ribbon label for a nice clean result. Once finalised I camera mapped the cutout onto a 3D proxy model to create the reflection. Using the same model I was able to render the top ribbon label with supplied artwork, therefore avoiding the original which was crushed under the seal.

Created with plenty of space around it for multi format posters and ads.